Understand the dynamics involved in starting a movement in 3 minutes.
The video is 6 minutes long but you get it after 3, either way a great use of your time.
One of the first things to realise when creating a Kickstarter project is you are not only looking to get your project funded. More importantly you are putting your idea out there and looking for your first followers. It is with followers that you are no longer alone and your movement can begin.
Watch this brilliant TED talk – and apply it to the way you treat your first Kickstarter backers.